About the Event
Lumiworks by Virtualtech Frontier played a pivotal role in bringing Eco-Shop’s “Satu Senyuman, Seribu Makna” campaign to life, a record-breaking Malaysia Day charity celebration that united over 1,000 participants from charity homes nationwide at MAEPS Serdang.
In collaboration with The Budimas Charitable Foundation, the event achieved an ASEAN Record for the Largest Corporate CSR Charity Carnival, Distributing Meals and Stationery to Underprivileged Communities.
Behind The Experience
Through Lumiworks’ seamless execution, strategic coordination, and immersive storytelling approach, Eco-Shop’s vision of giving back was transformed into a historic, heartwarming milestone.
Lumiworks’ team orchestrated the entire on-ground experience, from event design to technical flow, ensuring every touchpoint carried the warmth and inclusivity of Eco-Shop’s “Satu Senyuman, Seribu Makna” spirit. The celebration blended meaningful activities, stage engagements, and live entertainment with seamless coordination that made every moment feel intentional and heartfelt.
A Collaboration That Sparked Joy
Adding a touch of warmth and local flair, Eco-Shop teamed up with beloved homegrown chef and online personality Che Sayang, whose charm and authenticity brought the campaign’s message to life. Together, they visited charity homes across Malaysia, sharing meals, laughter, and heartfelt moments.
Che Sayang’s presence created an instant connection with the crowd, bridging communities through shared joy and meaningful interaction. Lumiworks captured this energy by curating an experience that felt both celebratory and deeply personal, ensuring every participant walked away with not just gifts, but memories that mattered.
Words That Moved the Crowd
Reflecting on the success of the campaign, Jessica Ng, Chief Executive Officer and Executive Director of Eco-Shop Malaysia, shared a heartfelt message that captured the essence of the initiative:
This campaign was never about how big the event could be, but how deeply it could resonate with the people we serve. From the children who smiled a little brighter to the communities who felt seen and included, we are reminded that meaningful impact starts with sincere intention. That is the heart of what this campaign stands for.
Her words echoed throughout the celebration, reminding everyone that true impact isn’t measured by scale alone, but by the connections built and the lives touched.
Beyond the Celebration
The “Satu Senyuman, Seribu Makna” campaign proved that when purpose meets execution, impact follows. Through creativity and heart, Lumiworks helped Eco-Shop turn a vision of giving back into a record-breaking celebration that touched lives across Malaysia, showing that innovation can truly inspire change.
